Midjourney Review → Adobe Firefly Review →

Pricing

Feature
Midjourney
Adobe Firefly
Free Plan
No free plan available
25 generative credits/month included with free Adobe account
Starting Price
$10/month Basic (limited GPU time)
$4.99/month Firefly Standard (100 credits/month)
Mid-tier
$30/month Standard (15 GPU hrs, 3x concurrent jobs)
$9.99/month Firefly Premium (2,000 credits/month) or included with Creative Cloud All Apps at $59.99/month
Enterprise
$60/month Pro (30 GPU hrs, stealth mode, 12x concurrent jobs)
Custom pricing through Adobe Enterprise agreements; includes IP indemnification

Ease of Use

Feature
Midjourney
Adobe Firefly
User Interface
Web app with clean gallery-style interface; Discord option still available but no longer required
Polished web app plus native integration in Photoshop, Illustrator, and other Adobe tools
Setup Complexity
Sign up, subscribe, start generating — straightforward
Standalone web app is instant; full power requires existing Adobe subscriptions
Learning Curve
Moderate — prompt crafting and parameter flags take time to master
Low — guided prompts, reference images, and style presets reduce guesswork

Core Features

Feature
Midjourney
Adobe Firefly
Contact Management
N/A — image generation tool
N/A — image generation tool
Pipeline Management
N/A — image generation tool
N/A — image generation tool
Email Integration
N/A — image generation tool
N/A — image generation tool
Reporting
Basic usage stats and generation history
Credit usage tracking; detailed analytics in enterprise plans
Automation
Repeat and remix workflows; batch variations via parameter flags
Generative Fill, Expand, and Recolor automate tedious Photoshop tasks directly on the canvas

Advanced Capabilities

Feature
Midjourney
Adobe Firefly
AI Features
V7 model with strong aesthetic coherence, style references, character references, and region-based prompting
Firefly Image 4 model with structure reference, style matching, text effects, vector recoloring, and generative video
Customization
Extensive parameter controls (--ar, --stylize, --chaos, --weird, --sref, --cref); personal style tuning
Style presets, reference images, structure guides; custom models available on enterprise plans
Integrations
API access via developer program; third-party tools like Zapier and automation platforms
Native in Photoshop, Illustrator, InDesign, Premiere Pro, Express, and Adobe Stock
API Access
Official API launched in 2025; usage-based pricing for developers
Firefly Services API with full commercial terms; enterprise-grade SLAs available

Midjourney and Adobe Firefly keep landing on the same shortlists, but they’re built for different people with different problems. Midjourney is the tool artists and designers reach for when they want striking, stylized visuals with a distinctive aesthetic punch. Firefly is what you use when the image needs to slot into a brand template, pass legal review, and ship by Tuesday. The core tradeoff is creative ceiling versus commercial safety and workflow integration.

Quick Verdict

Choose Midjourney if you want the highest-quality artistic output and you’re willing to invest time learning prompt craft. Choose Adobe Firefly if you’re already inside the Creative Cloud ecosystem, need bulletproof commercial licensing, or want AI generation baked directly into Photoshop and Illustrator without switching apps.

For teams doing brand content at scale with legal review requirements, Firefly is the safer and more practical pick. For freelance designers, concept artists, and anyone whose work lives or dies on visual impact, Midjourney still produces more memorable images.

Pricing Compared

Midjourney’s pricing is simple but can get expensive fast. The $10/month Basic plan gives you roughly 200 image generations — fine for casual exploration, but you’ll burn through it in a single afternoon of serious work. The $30/month Standard plan is the sweet spot for most individual users, with 15 fast GPU hours and unlimited relaxed generations. The $60/month Pro plan adds stealth mode (your images don’t appear in the public gallery), more concurrent jobs, and 30 fast hours. There’s also a $120/month Mega plan for power users, though few individuals need it.

Firefly’s standalone pricing undercuts Midjourney at every tier. The $4.99/month Standard plan gets you 100 generative credits, and the $9.99/month Premium plan bumps that to 2,000 credits. But here’s where the real math gets interesting: if you’re already paying for Creative Cloud All Apps ($59.99/month), you get 1,000 Firefly credits included. If you’re a Photoshop-only subscriber ($22.99/month), you get 500 credits. For most Adobe users, Firefly’s marginal cost is effectively zero.

The hidden cost with Midjourney is that you’ll likely need to pull images into Photoshop anyway for post-processing, meaning you might end up paying for both tools. With Firefly, the generation happens inside the software you’re already editing in.

For teams, Adobe’s enterprise agreements include IP indemnification — Adobe will cover legal costs if someone claims your Firefly-generated image infringes on their work. Midjourney offers commercial usage rights on all paid plans, but no indemnification. For a freelancer, that distinction might not matter. For a marketing team at a mid-size company, it’s a big deal.

My tier recommendations:

  • Solo creator on a budget: Firefly Premium at $9.99/month
  • Freelance designer wanting top image quality: Midjourney Standard at $30/month
  • Design team already on Creative Cloud: Firefly via existing subscription (essentially free)
  • Agency with legal compliance needs: Firefly Enterprise with indemnification
  • Concept artist or illustrator: Midjourney Pro at $60/month for stealth mode and fast output

Where Midjourney Wins

Raw Image Quality and Aesthetic Range

Midjourney’s V7 model produces images with a visual quality that Firefly still can’t match in most categories. Photorealistic renders have better skin texture, more natural lighting falloff, and fewer of those waxy AI artifacts that trained eyes catch immediately. Stylized work — illustration, concept art, fantasy environments — is where the gap widens further. Midjourney has a visual “taste” baked into its model that tends to produce compositions that feel intentional, not randomly assembled.

I generated the same prompt (“abandoned greenhouse overtaken by bioluminescent fungi, golden hour light through broken glass”) on both platforms last month. Midjourney’s output looked like it could hang in a gallery. Firefly’s looked like a solid stock photo. Both were usable. Only one made me stop scrolling.

Prompt Control and Parameter Depth

Midjourney gives you granular control through parameter flags that Firefly doesn’t offer. The --stylize parameter lets you dial aesthetic processing up or down. --chaos introduces variation between outputs. --weird pushes results toward unexpected territory. Style references (--sref) let you feed in an image URL and tell the model “make it feel like this.” Character references (--cref) maintain consistent characters across multiple generations.

This level of control matters when you’re developing a visual identity or iterating toward a specific creative vision. Firefly has style presets and reference images, but they feel more like guardrails than creative tools. Midjourney’s parameters feel like instruments you learn to play.

Community and Prompt Ecosystem

Midjourney’s community has built an enormous library of shared prompts, techniques, and style discoveries. The public gallery (unless you’re on a Pro plan with stealth mode) means you can study what other people are generating and reverse-engineer their approaches. Firefly’s community is smaller and less obsessive. If you’re someone who learns by studying other people’s work, Midjourney’s ecosystem is richer.

Consistency in Complex Scenes

When prompts get complicated — multiple subjects, specific spatial relationships, detailed environments — Midjourney handles the complexity more reliably. It’s better at understanding what you mean when you describe a scene with several interacting elements. Firefly tends to simplify or ignore parts of complex prompts, which means more regeneration cycles to get what you want.

Where Adobe Firefly Wins

This is Firefly’s killer advantage, and Adobe hasn’t been subtle about it. Firefly was trained exclusively on Adobe Stock images, openly licensed content, and public domain material. Every output comes with Content Credentials metadata that documents how the image was made. Adobe attaches IP indemnification to enterprise plans, meaning they’ll defend you legally if a generated image causes a copyright dispute.

Midjourney’s training data is less transparent. They’ve faced lawsuits from artists and photographers whose work was allegedly used without permission. Midjourney grants commercial rights on paid plans, but there’s no indemnification. If you’re producing content for clients — especially large brands with legal teams that ask questions — Firefly’s provenance story is much easier to tell.

Native Creative Cloud Integration

Generative Fill in Photoshop is genuinely useful in a way that standalone AI generators aren’t. Select an area, type a description, and the AI fills it in while matching the existing image’s lighting, perspective, and color grade. Generative Expand extends canvas edges intelligently. Generative Recolor in Illustrator lets you recolor vector artwork with text prompts.

These aren’t parlor tricks. They save real time on real production work. I used Generative Fill to extend a product photo’s background for a banner ad last week — a task that would’ve taken 30-40 minutes of manual cloning and painting took about 90 seconds. That kind of integration into existing workflows is something Midjourney fundamentally can’t offer because it’s a standalone tool.

Firefly’s integration in Premiere Pro for video and InDesign for layout work extends this advantage across the full content production pipeline.

Lower Learning Curve

Firefly’s web interface guides you with structured controls: style dropdowns, aspect ratio selectors, visual effect toggles, and reference image uploads. You don’t need to memorize parameter flags or develop prompt engineering skills. A marketing coordinator with no AI experience can produce usable images within minutes.

Midjourney’s power comes with complexity. Learning to write effective prompts, understanding how parameters interact, knowing when to use --stylize 750 vs --stylize 200 — this takes weeks of experimentation. If your team has varied technical abilities, Firefly’s guided approach means broader adoption.

Text Rendering

Firefly handles text in images noticeably better than Midjourney. If you need a generated image with readable text — a mock poster, a social media graphic with overlay text, a product mockup with labels — Firefly renders it more accurately and with fewer distortions. Midjourney has improved here with V7, but it still garbles text more often than not, especially with longer words or multiple text elements.

Feature-by-Feature Breakdown

Image Generation Quality

Midjourney V7 is the more powerful generative model for pure image creation. It handles photorealism, illustration, 3D rendering, and abstract styles with more fidelity and artistic coherence. Firefly Image 4 has closed the gap significantly since its earlier versions — it’s no longer the “corporate clip art generator” critics called it in 2024 — but it still produces outputs that feel safer, more predictable, and less visually distinctive.

For product photography, lifestyle imagery, and brand-consistent content, Firefly’s output quality is perfectly adequate and often preferable because it’s easier to control. For hero images, editorial illustrations, and creative work where visual impact matters, Midjourney remains ahead.

Editing and Post-Processing

Firefly wins this category outright. Midjourney generates images. Firefly generates images and lets you edit them, extend them, recolor them, and composite them — all within tools you already know. The gap here isn’t close.

Midjourney added basic inpainting and variation features in its web editor, but they’re rudimentary compared to what Generative Fill does in Photoshop. If your workflow involves generating an image and then spending another 30 minutes editing it, Firefly collapses those steps.

Video Generation

Both platforms have entered generative video, but they’re approaching it differently. Firefly’s video capabilities live inside Premiere Pro, generating B-roll clips and extending existing footage. Midjourney’s video generation is still relatively new and operates as a standalone feature. For professional video workflows, Firefly’s integration gives it a practical edge. For experimental or artistic video content, Midjourney’s aesthetic strengths carry over.

Customization and Style Control

Midjourney offers deeper customization through its parameter system and style/character references. You can build a personal visual language and maintain it across projects. Firefly offers style presets and reference images, plus custom model training on enterprise plans, but the default level of control is shallower.

That said, Firefly’s customization is more accessible. Dragging a reference image into the interface is simpler than constructing a parameter string like --sref [URL] --sw 200 --stylize 500 --ar 16:9. Both get you to a similar place; the journey is different.

API and Developer Access

Both tools now offer API access for developers and automation workflows. Midjourney’s API launched in 2025 with usage-based pricing and supports most features available in the web interface. Firefly Services API is more mature, with enterprise SLAs, batch processing, and tighter integration with other Adobe services like Stock and Experience Manager.

If you’re building AI image generation into a product or automated content pipeline, Firefly’s API is better documented and more enterprise-ready. Midjourney’s API is fine for individual developers and smaller projects.

Upscaling and Resolution

Midjourney supports higher-resolution upscaling and produces more detailed outputs at large sizes. The V7 upscaler retains texture detail and adds convincing fine detail that holds up at print resolution. Firefly’s upscaling is decent but can soften details at larger sizes. For print work or any use case requiring images above 4K, Midjourney has the edge.

Migration Considerations

Moving from Midjourney to Firefly

If you’re switching from Midjourney to Firefly, the biggest adjustment is prompt style. Midjourney rewards detailed, evocative prompts with specific artistic references. Firefly responds better to simpler, more direct descriptions paired with style selections from its interface. You’ll need to unlearn some of your prompt engineering habits.

Your Midjourney image library doesn’t transfer — there’s no import function. Download anything you want to keep before canceling. If you’ve built workflows around Midjourney’s Discord bot (some users still prefer it), there’s no equivalent in Firefly.

The upside of switching: if you’re already paying for Creative Cloud, you’re cutting a separate subscription. And your generation-to-final-asset pipeline gets shorter because you’re not bouncing between apps.

Moving from Firefly to Midjourney

Going the other direction, you’ll gain image quality but lose workflow integration. Any Generative Fill and Expand workflows in Photoshop still work (Firefly features remain in Creative Cloud), but your standalone image generation moves outside the Adobe ecosystem.

The learning curve is real. Budget 2-3 weeks to get comfortable with Midjourney’s parameter system and understand how to reliably produce the results you want. The community Discord and prompt libraries help, but there’s no substitute for experimentation.

The commercial rights situation changes too. If your clients required Firefly’s IP indemnification and Content Credentials, you’ll need to have a new conversation about acceptable risk with generated content.

Running Both

Honestly, this is what many professionals do. Firefly handles production work — extending backgrounds, recoloring assets, generating quick mockups inside Photoshop. Midjourney handles creative ideation — mood boards, concept art, hero images that need to look exceptional. The combined cost of Midjourney Standard ($30/month) and Creative Cloud All Apps ($59.99/month, which includes Firefly) is $90/month. For professional designers, that’s a modest investment for two complementary capabilities.

Our Recommendation

For freelance designers and creative professionals who care most about image quality and are comfortable with a learning curve: Midjourney is the better standalone image generator. It produces more visually compelling work across a wider range of styles, gives you finer control over output, and has a community that pushes what’s possible. The $30/month Standard plan is the right starting point.

For marketing teams, brand managers, and content producers who need legally safe images integrated into existing Adobe workflows: Firefly is the practical choice. The commercial licensing story is airtight, the Creative Cloud integration eliminates tool-switching friction, and the lower learning curve means broader team adoption. If you’re already on Creative Cloud, it’s nearly free.

For agencies and enterprise teams: Firefly’s IP indemnification and enterprise API make it the default recommendation for commercial content production. Supplement with Midjourney Pro accounts for creative directors and senior designers who need the extra visual horsepower for pitches and hero creative.

The tools aren’t really competitors — they’re complements. Midjourney is where ideas get born. Firefly is where they get produced.

Read our full Midjourney review | See Midjourney alternatives

Read our full Adobe Firefly review | See Adobe Firefly alternatives


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